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Capability, Opportunity and Motivation interact to generate behaviour: the COM-B Model

One of my favourite models for human behaviour change is Dr Susan Mitchie’s Behavioural Change Wheel and COM-B. She created the COM-B model from a 2011 study of peer-reviewed papers on behaviour change. She concluded: “Interventions and policies to change behaviour can be usefully characterised by means of a Behaviour Change Wheel comprising: a ‘behaviour … Continue reading

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