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Systems Thinking

This category contains 15 posts

Dan Ariely’s presentation on his Behavioural Insights work – London 2019

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight. He does research in behavioural economics on the irrational ways people behave, described in plain language.  

What’s your Problem? Simple or wicked?

Not all problems can be solved in the same way! Now, that may seem obvious, but it’s important to recognise what type of problem you face before you try to solve it.  Problem types might range from: “simple”: problems that can be readily defined and where there are often “best” or “right” answers to… “wicked”: problems … Continue reading

Capability, Opportunity and Motivation interact to generate behaviour: the COM-B Model

One of my favourite models for human behaviour change is Dr Susan Mitchie’s Behavioural Change Wheel and COM-B. She created the COM-B model from a 2011 study of peer-reviewed papers on behaviour change. She concluded: “Interventions and policies to change behaviour can be usefully characterised by means of a Behaviour Change Wheel comprising: a ‘behaviour … Continue reading

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