An article at Forbes.com was titled “What Salesforce.com Won’t Tell You“, but it’s not just about that particular Customer Relationship Management (CRM) system. The lessons highlighted are equally applicable to almost every new IT project. I’ve written previously and argued that there’s no such thing as a CRM project (or IT project). There are only business … Continue reading
I’ve written recently about change management and models for human behaviour change. It’s become apparent that many of the successes and failures of health and other improvement initiatives are down to human motivation, behaviour and thinking. Studying fields such as psychology that are concerned with how people think, behave and make decisions can give us … Continue reading
“You will be less successful at creating behavioural change if you let common sense be your guide”.