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OpenStrategies

OpenStrategies and PRUB-thinking – lessons learnt and pearls of wisdom from Phil Driver

OS_Why-How-WhatIt’s always an interesting and stimulating discussion when Dr. Phil Driver comes over from New Zealand and we get together as a group of OpenStrategies partners. There’s some fascinating work going on using Phil’s PRUB-thinking to help organisations develop and test their business strategies and my particular experience and interest is in using the approach to improve programmes and projects.

I’ve written extensively about how badly thought-through many Benefits Cases are and how the PRUB approach could give so much more clarity. It would also probably destroy the illusion around benefits of numerous public sector programmes and projects which should more accurately be described as “Vanity Projects”.

 

Phil shared some of his recent learning (pearls of wisdom?) about using PRUB with his clients and these are summarised below:

  • The OpenStrategies view of what organisations DO is undisputable and forms the basis for all PRUB-thinking
    • Organisations create Assets, for customers and citizens to Use in order to create Benefits for themselves
  • Only USERs can put a value on a Benefit
  • Almost every Use is optional; therefore those who create assets cannot assume they will be used and need to understand users’ motivations
  • It helps to identify a “Compelling Use”
    • What is it that Users really, really want to do and why?
  • Start by identifying Uses
  • It is pointless arguing that Strategy is what senior managers do and Tactics are what everyone else does
    • Strategy and Tactics exist at every level: looking “up” from any level leads you to a strategy; looking “down” from any level shows you tactics

There are three levels at which you can engage with the OpenStrategies approach:

Why? Find out why PRUB-thinking is the key to creating effective strategies and to unlocking real benefits from programmes and projects
How? Find out how PRUB-thinking is being applied and understand how it works
  • Attend an OpenStrategies course or workshop
  • Train to be an OpenStrategies Facilitator
What? Apply PRUB-thinking to a real need in your network, organisation, programme or project to unlock what it can do for you and your customers, beneficiaries and stakeholders Work with one of the OpenStrategies consultants to:

  • Become an early adopter and apply PRUB-thinking
  • Adapt PRUB-thinking to improve your strategies and projects
  • Assess, Review or Quality Assure your current strategies and projects

More information at my OpenStrategies PRUB page.

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