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OpenStrategies, Project Management

Sharpen-up your approach to Benefits with OpenStrategies’ PRUB-thinking

OpenStrategies' PRUB Thinking

OpenStrategies’ PRUB Thinking

I’m looking forward to meeting with Dr. Phil Driver of OpenStrategies while he is in the UK this week. Phil is the originator of PRUB-thinking which I’ve found to be very useful as a way of helping people think about Projects and Benefits.

The model at the heart of his book (Validating Strategies) is PRUB: Organisations run Projects that produce Results and enable people to Use them to create Benefits (PRUB). It offers an intuitive approach that links collaborative strategic planning and validation to project and programme management so as to create, validate and implement strategies.

The strategy development and validation model offered by Phil addresses the struggle of organisations to realise their strategy, replacing endless projects that don’t quite seem to deliver what the organisation needs with an easy-to-understand, implementable methodology that can be validated with evidence.

Having worked with Phil and his PRUB-thinking approach since 2007 I can confidently say it’s a really simple, but powerful, way of making sense of strategy. I think it has huge potential in the field of project and programme management where there’s a big need to sharpen-up Benefits thinking. The approach cuts through all the muddled thinking and confusing use of words (impacts, outcomes, changes, capabilities, etc. etc.) by providing a 4-element framework. It also leads you to some very simple conclusions, some of which are quite challenging:

  • There can be no Benefits without Uses
  • There is no shortcut from Projects to Benefits; they have to create Results which somebody Uses
  • For many Projects (and programmes) there is too little evidence that Results will actually be Used in a way that enables Benefits to be realised (assuming the Results will be used at all)No doubt I’ll be writing more about Phil’s latest thinking, after we’ve met. In the meantime, you’ll find lots of my OpenStrategies and PRUB articles here.

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