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Crisis management and the power of social media

Crisis management is not normally a topic I’d blog about, but I found the following Slideshare presentation really interesting.

It provides a timeline of what happened after the recent San Francisco ‘plane crash.  Two things stand out:

  • The first tweet and photo was sent within 30 seconds of the crash
  • Asiana Airlines’ (whose ‘plane it was) first press release was 8 hours after the crash

The challenge question at the end of the presentation is: “What’s your 20 second PR strategy?” and I’m sure that is of relevance in many more situations than major crises.



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