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Knowing the end goal increases productivity

An interesting piece of research has just been published by Aarhus University‘s transdisciplinary Interacting Minds Centre (IMC) which provides insight into how to improve productivity when members of a group share a clearly identifiable goal.

The study provides a clue about how science can help us to become more cooperative and productive by switching the focus to goals instead of focusing on processes.   The study showed that when the people involved could see the end product they felt they were sharing a collective goal and were therefore more willing to trust and cooperate with their colleagues.

Several times recently I’ve had conversations with people about Simon Sinek’s book “Start with why” which also explains the importance of setting clear objectives, before launching into what needs to be done, or how it should be done.  Sinek’s focus is on what leaders need to do in order to inspire others.

The study also reminded me of some research done in the 90s which showed that organisations whose employees were aware of business objectives outperformed those whose employees were “in the dark”.

Read more about the Aarhus study here.



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