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Viewpoint!

How many slides do people really remember?

Last year I took part in a research study to find out how much people remember when you show them a PowerPoint presentation.  The answer, it seems, is four slides, if you’re lucky!

In this white paper, Dr Carmen Simon summarizes the results of a research project conducted during 2012 into how many slides people actually remember from a typical PowerPoint presentation – research which will help you make your presentations more memorable in future !

Four experiments examined the role of the isolation effect in predicting superior recall for isolated slides in a
PowerPoint deck. Results showed that participants recalled on average 4 slides from a text-only deck, and
recalled slides were not at random; they followed a pattern. Memory improved when neutral images were
added to text-only slides.

Recall rate did not exceed the cap of 4 remembered slides regardless of deck manipulations, such as
changing background colors, alternating text-only and text and visual slides, or replacing neutral visuals
with emotional visuals. There was a correlation between isolated slides and recalled slides when slides were
changed every 5th slide.

Read more about presentation skills at Rexi Media.

You might also be interested in my blog post about Prezi.

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