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Continuous Improvement, Performance Management

5 Survey mistakes and how to avoid them

During the past year I’ve been working with Nigel Marriott (Marriott Statistical Consulting) helping clients get real insight from their data. Part of that has included advising clients on the best ways to design and analyse their surveys.  We help clients with the end-to-end Survey process.

I’ve written an article that summarises some of our Learning Points from a range of Customer and Staff Surveys.  It describes 5 Survey Mistakes and how to avoid them:

  • Failing to link survey questions to survey objectives
  • Asking too many questions
  • Designer bias
  • Analysing answers to individual questions
  • Poor characterisation

Download the full article here. View the presentation below:



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