Our partner OpenStrategies ran their new “PRUB Thinking Workshop” recently and I was pleased to attend and be reminded of the value of their simple, but powerful approach.
Traditional Strategic Planning, particularly across multiple stakeholder groups, is usually a difficult process, with different stakeholders using varying planning language and a general lack of common goals.
PRUB (which stands for Projects, Results, Uses and Benefits) is a simple and effective way of mapping both what is already going on within a community of stakeholders and what could be done in the future.
PRUB also highlights how work done actually contributes to benefits in the community. It’s also clear when using PRUB thinking that benefits are not delivered by organisations; they can only occur when the community (or customers) make use of the Results produced by the organisation. In other words, there is a definite handover interface between and organisation that creates “Results” and the Community that “Uses” them.
With multiple stakeholders it is usually difficult to agree common goals other than at a very high/generic level. This makes it virtually impossible to identify practical actions that will achieve real benefits. PRUB Thinking breaks down these barriers.
PRUB Thinking is ideally suited to public sector organisations where partnership working is key, for example across the Healthcare, Criminal Justice and Local Authority systems. It encourages “joined-up” thinking, but also clarifies the contributions that each partner agency can make.