“Few consulting ‘tools’ are more widely abused these days than so-called Best Practices”. [Michael McLaughlin: Marketing Guru]
In an article about the adoption of Best Practices, Michael McLaughlin goes on to say it’s no wonder that most banks, retailers, airlines and consultancies look the same; they’ve been busy copying each other’s best practices for years!
Adopting so-called best practices is a follower’s strategy. An organisation that simply adopts another’s practices will never be a leader and is likely not to be innovative, agile or fit for the future. That’s not to say that Benchmarking and adoption of best practices are a waste of time. It’s just that they need to be done with thought and consideration of where and when they might add value.
When used to stimulate ideas and step changes in performance they certainly have their place.
Read the full article on Benchmarking.